Coming Back Soon

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Coming Back Soon ⚡️

Social Media Management Accelerator

A community + step-by-step guide to help you thrive as a social media manager.

Your social media management one-stop shop

Made for someday social media managers and those looking to level up their existing careers, SMMA is chock full of video lessons, editable templates, and community support for those looking to thrive as a social media manager.

What you’ll learn

How it works...

How it works...

SMMA is made up of 7 core modules.

The recorded lessons are yours to keep as long as the program exists — meaning you can self-study as soon as you enroll, or reference back to the material again and again.

You’ll also get access to weekly live lectures and workshops which give you time to ask questions, get hands-on support with tools and systems, and interact with your peers.

Live calls will be recorded in case you can’t make it!

Designed with you in mind

SMMA incorporates elements of college-level learning including group coaching, in-class activities, and assignments to help you walk away with the skills you need to succeed in this industry.

The average marketing degree costs nearly $30,000 and takes 4 years to complete.
SMMA teaches the most essential bits at a fraction of the price… available to you for life.

Coming Back Soon

Join the Waitlist

Coming Back Soon • Join the Waitlist •

February 1

Doors Open
Community

February 23

Welcome Activity
Lecture + Workshop

February 29

Social Media Strategy
Lecture

March 7

Creating Content Calendars
Lecture

March 8

Metricool Working Session
Workshop

March 14

Social Media Management Packages
Lecture

March 21

Booking Clients
Lecture

March 22

Systems Working Session
Workshop

March 28

Hot Seats + Feedback Session
Workshop

Join the Next Cohort

Pay in Full

✔️ Lifetime access to core SMMA lessons

✔️ Six weeks of group lectures & workshops

✔️ Social Media Management Toolbox for Notion

✔️ 12 Months Access to SMMA Community

✔️ How to Get Clients Masterclass


One Payment Bonus:

3 Months Access to the Freelance Friday Club

Payment Plan

✔️ Lifetime access to core SMMA lessons

✔️ Six weeks of group lectures & workshops

✔️ Social Media Management Toolbox for Notion

✔️ 12 Months Access to SMMA Community

✔️ How to Get Clients Masterclass

Meet your instructor

Latasha James

You could say I’ve dabbled. I’ve worked in-house for companies like Kelly Services and General Motors, freelance for startups like Octoly and Interact, and founded my own multi-six-figure creative agency that serves clients across the globe today.

I’ve taken all of these varied experiences and created curriculum that touches upon multiple verticals and disciplines. My goal is for SMMA to give you a glimpse into all of your career possibilities, from corporate to freelance work, platform management to content creation.

Here’s a look at some of the work I’ve done throughout my career:

  • I got a B.A. in Film, Video, & Media Studies from Western Michigan University. I didn’t learn a whole lot about marketing there, but my passion for creating videos taught me a lot about the Internet (thanks, YouTube!)

    While in school, I interned at the Kalamazoo Promise, the largest place-based scholarship of its kind. There, I managed our Facebook and Twitter accounts, as well as helped with email, events, and video creation.

    During these years, I also worked with various political candidates and orgs on their social media strategies, plus took on a handful of freelance clients including local author Bonnie Jo Campbell and education startup Degreed.

  • My first job out of college was as a contract Marketing Support Advisor in General Motors’ Chat Lab. The title probably sounds a little fancier than it was, but I sure did learn a ton about customer support through digital channels.

    I then worked at Kelly Services’ global headquarters. Kelly is one of the world’s top staffing companies, and for several years I was their Social Media Community Manager. I ended my tenure as their Paid Ads Strategist.

    At Kelly, my team and I were recognized 3x as a Most Socially Engaged Staffing Agency by LinkedIn, and I was responsible for managing hundreds of social media campaigns, both paid and organic.

  • My first long-term client was a Paris-based influencer marketing startup called Octoly. I was responsible for leading the U.S. marketing team and creating the overall marketing strategy, which included social, content (blogging), email, and events. Octoly was acquired by Skeepers in 2021. 🎉

    Since then, I’ve worked with dozens of brands in a variety of social-first roles, from platform management to brand strategy. Some of my past clients include: Interact, Crowd Content, Tap Bio, Marple, and many more.

    I’ve also hosted an award-winning podcast for over 5 years and created courses for LinkedIn Learning and GreenFig, the latter of which is taught at universities across the United States.

    My experience has gotten me invited to speak at events like Social Media Marketing World, Detroit Startup Week, HoneyBook’s Partner Summit, Digital Summit, and more.

The content on this website does not represent any of these brands, whether I was employed by them in the past or present, as a freelancer or salaried employee.
All views are my own.

I’ve been featured in…

Frequently Asked Questions

  • The core SMMA lessons are available for as long as the program exists, and you get lifetime access to these videos, worksheets, and text lessons.

    As a bonus, you’ll also be invited to a 6-week cohort consisting of lectures and workshops with your coach, Latasha. These calls are optional to attend live and will be recorded. The Winter 2024 sessions will be held on Thursdays & Fridays at 12pm Eastern Standard Time.

  • Yes! You'll receive a downloadable certificate upon completion of all lessons + scoring 80% or higher on the final exam. Feel free to add your certificate to your portfolio, website, or LinkedIn profile!

  • In addition to standard debit/credit card payments, I am excited to also offer several Buy Now, Pay Later options including Affirm, Afterpay, and Klarna. All payment options will be displayed at checkout.

  • When discussing pricing, the currency will be in USD and times listed are all in Eastern Standard Time. However most of the content found in SMMA is universal. We’ve had students happily join us from Europe, Asia, Australia, and beyond.

    Live calls are held at 12pm Eastern Standard Time which is accessible to most regions. If you live in an area that makes this challenging, you’re welcome to watch the replays!

  • That's okay! Come to one of our Open House Calls (sign up here: https://event.webinarjam.com/register/34/klw1ru2y) to learn more!

    You can also email support@latashajames.com and we'll help you determine if SMMA is a fit. Just don't delay... there are limited spots in this program and they'll likely fill up fast.

Learn essential skills, grow your network, and jumpstart your career ⚡️

You understand that any client or student testimonials or results featured in our promotional materials, programming, website, or social media platforms do not guarantee any particular outcome, experience, or result will be achieved. The information provided throughout the Program and Services are resources for educational and informational resources only. James + Park LLC in no way guarantees that any User of its website or programming will achieve same or similar results or income. James + Park LLC and its representatives make no guarantees as to expected or average results or earning potential as a result of consuming James + Park LLC’s content, both free and paid. You understand and accept that results vary by individual, and James + Park LLC cannot control any such outcome.

REFUND POLICY: Due to the nature of the program and enrollment process, we are unable to process refunds once purchased. However, we are committed to our students' success. If you have trouble with the course, please email us at
courses@latashajames.com.